In the content of the article “What does affiliate marketing specifically do?” I talked about the affiliate marketing model for Publishers who want to earn more passive income from MMO.
So, what will the affiliate marketing model for businesses, units with products called Advertisers benefit from the affiliate program?
Join us to learn more right here!
What are Advertisers?
In a basic affiliate marketing model, there will be 3 main participants: Advertiser (Product Provider), Publisher (Affiliate maker) and End User (Customer).In addition, depending on the model, there may be an additional Affiliate Network (Affiliate Marketing Network) that is the object of the link between the Advertiser and the Publisher.
Besides, an indispensable component in the affiliate marketing model, an important factor to help Advertiser achieve the main purpose is the Publisher.
Publishers here are individuals and units capable of marketing, advertising, and introducing Advertiser services/products. In short, a Publisher is a partner to promote products.
In this affiliate marketing model, the relationship between Advertiser and Publisher is “Win-Win”.
Specifically, Advertiser has a product, Publisher has the resources to introduce that product/service to many customers and lead customers to purchase action.
With each successful order, Publishers will be paid a corresponding commission by the Advertiser previously specified.
At this point, surely everyone has a better understanding of the role of the Advertiser in the affiliate marketing model, right?
So where do advertisers and Publishers connect affiliate marketing? How?
How does Advertiser cooperate with Publisher?
From the perspective of an Advertiser, the affiliate marketing model (affiliate marketing) will be similar to a traditional distribution channel, but the implementation process is simpler.
Advertisers only need to post an affiliate ad request, provide business information, and the product will be received by small individuals to participate in promoting and introducing products.
At the same time, advertisers will create their own affiliate marketing programs for sellers to manage, as well as make statistics of their own affiliate marketing activities, etc.
Because each Publisher has different regulations and fees, the agreement has some obstacles in terms of time and unexpected costs.
In case, advertisers who do not have their own affiliate marketing model can link up with reputable affiliate networks to cooperate.
If you are looking for reputable affiliate marketing companies in Vietnam, refer to the article “Reputable affiliate website in Vietnam, which affiliate marketing company should you choose?” our own.
Advertiser benefits from affiliate marketing model?
As I mentioned above, in the affiliate business model works under the “symbiotic” mechanism, which means that both parties benefit.
In particular, for businesses or advertisers, the affiliate marketing program for sellers brings many great benefits.
Benefit 1: Through the affiliate marketing model, the business name spreads strongly
Benefit 2: The affiliate model helps advertisers optimize profits effectively
Instead of having to spend a lot of money running ads but with extremely low conversion rates, with this affiliate marketing model, businesses that don’t spend money on advertising still have sellers for them.
Advertisers only need to pay commissions for successful orders of publishers instead of burning money for other marketing campaigns.
Of course, to be able to attract many publishers in affiliate marketing and sales, the advertiser needs to prepare a part of the marketing budget in the commission.
But the profit earned from Publisher orders will be more and higher than other forms of marketing, so this investment is well worth it.
In addition, when building an affiliate marketing model, advertisers can also limit the waste brought by marketing.
Because the affiliate marketing model, it will allow you to reach the right customers with real buying needs, instead of targeting the wrong audience like other marketing campaigns.
At the same time, end customers will also have higher trust when being consulted before buying by reputable publishers.
Benefit 3: Affiliate marketing helps advertisers reduce dependence
At the time when the affiliate marketing business model was not born, the supplier who wanted to sell a lot of goods had to depend on the distribution channel.
With this business form, there are many inadequacies such as easily leading to an overflow, expensive advertising costs to expand distribution channels …
When doing Affiliate, Advertiser no longer depends on the distributorNot to mention, in recent years, when the Covid-19 epidemic has complicated developments, buying behavior has also changed constantly.
Difficulties pile up difficulties when: social distancing, advertising forever does not an issue but also expensive, ..
With the advent of the Affiliate Marketing model as a “lifebuoy” to help support suppliers to reduce dependence on distributors, it still helps to increase sales and effective profits.
How do Advertisers get a good profit from the affiliate marketing models?
Advertiser’s forms of profit
In the affiliate marketing model, Publishers will receive profits through the form of CPA (Cost per Action), that is, the commission is generated on one action.
This is a fairly new form of making money, including the following fee forms:
– CPS (Cost Per Sales): The cost of the commission received will be calculated based on each successful order.
– CPR (Cost per Register): This is a form of advertising fee when customers perform the action of downloading the application and registering for an account, committing more deeply than CPI (Install).
– CPQL (Cost Per Qualified Lead) – pay only when receiving quality lead information.
In which, Advertisers will often prefer to pay commissions to publishers based on CPA mainly, in order to maximize the benefits received from the affiliate marketing model.
As a result, advertisers can absolutely control their profit costs on each successful order, with stable performance or scale quickly without having to build too many other marketing campaigns.
The process of earning profits for Advertisers in the affiliate marketing model
In most cases, the provider will profit through the process of customers performing the following conversion actions:
So how can Advertisers get more benefits from the affiliate marketing model?Let’s find out with us right here!
How do Advertisers make good use of Affiliate Marketing?
Surely many people will think, as an advertiser will not need to worry too much about promoting products when participating in affiliate marketing.
But this is wrong thinking. Because to make good use of Affiliate Marketing, maximize profits better, advertisers need to:
– Invest in a good traffic source
With the affiliate marketing model (affiliate marketing) at the affiliate link of Publisher, there is a tracking tool, based on that, it helps advertisers to determine which source has many successful orders.
Thereby, it will help everyone come up with a suitable strategy, attractive incentives, and create a better relationship with that Publisher to increase the chances of cooperation in the next time.
– Create many attractive offers
Instead of just giving products to publishers to sell, the conversion rate will not be high.
In my opinion, advertisers should come up with some more attractive policies and promotions for the publishers themselves by increasing commissions, or incentives for customers…
This ensures that it will help stimulate the fighting spirit of Publishers better when advertising products, as well as customers, will also be interested in buying your products more effectively.
– Search and use multiple Publisher
When participating in the affiliate marketing model, the Publisher is an important factor to help advertisers make a profit.
When attracting many Publishers, it will also mean a higher sales rate.
Join Affiliate Networks like ACCESSTRADE to reach 600k Publishers, thereby increasing the number of customers that can be reached. Learn more about the effective Accesstrade affiliate marketing program here.
Increasing profits with the affiliate model for suppliers is completely easy and effective.
See more: Affiliate marketing app, which is the best app for publishers
But most importantly, everyone must learn carefully about the nature and operation of this affiliate marketing model, especially for advertisers who recommend having a specific and sustainable strategy to achieve the best results. .
Final. Thank you everyone for following Digital By Rick, if you feel this article brings many benefits to everyone, do not hesitate to share, as well as look forward to our upcoming latest Affiliate knowledge.