What is Free Traffic? How many types of traffic are there in an affiliate marketing campaign? These are the questions we get a lot lately.

You may not know, with an affiliate marketing model, traffic is the main factor determining the success or failure of a campaign that you outline.

Because the principle when doing affiliate marketing is that you share your affiliate link with others, so that they click and perform specific actions such as purchasing, registering, downloading apps, etc.

So, the more traffic your channel has, the more opportunities you have to maximize your income from the affiliate marketing model.

Currently, there are two schools of traffic when doing affiliate marketing: Free Traffic and Paid Traffic. Each type has its own advantages and disadvantages, helping Publishers like us find customers effectively.

Let’s learn more about the types of traffic when doing affiliate marketing in more detail right here!

What is Free Traffic?

Free Traffic is roughly understood as the source of people accessing our sales channel without direct costs to create it.

This traffic is completely free, mainly generated by you through social media, search engine optimization (SEO) on your blog/website.

What is free traffic?
Free Traffic is traffic to the free sales channel

For example, by optimizing SEO, your website has a good position on search engines like Google, now searchers will visit your website without you losing any money to get people. access.

In addition, by linking your website/blog with social networking platforms is also a way to get an effective source of free traffic when doing affiliate marketing that should not be missed.

Some examples of what free traffic is:

As for the free traffic, novice publishers like us can generate through a variety of sources.

But you should remember, they can all be categorized into content marketing, social marketing, and SEO.

Here are the most popular ways to get free traffic:

Website/blog building and SEO

When you understand what Free Traffic is, you can see that website building and SEO is the most effective and stable source of free traffic.

free traffic là gì
Xây dựng website và SEO là một trong những cách kiếm free traffic hiệu quả
Here, you will have to build your own website or personal blog. Then build content for them and conduct search engine optimization (SEO) like Google, Bing,,….
On the article content, banner ads, images, … you can insert your affiliate link.
When customers find the article and click on the affiliate link and take action such as purchase, fill out the form, download the application, etc., you will receive a commission.
Moreover, when your website stays at the top sustainably, gradually has a brand name, it will be an extremely effective “affiliate money-making machine”.



If you do not know how to create a website/blog, you can refer to the series of self-designing websites using WordPress to start building yourself an effective Affiliate tool.


Email Marketing

If you have a source of email data from potential customers, you can completely send them promotional messages in your affiliate marketing strategy.
The purpose is to direct readers to the website containing the affiliate link to increase traffic to the website, or you can place the affiliate link directly in the email.


According to a statistic, more than 138% of people buy through email instead of those who do not receive email. Email marketing ROI is up to 3800%.


Earn Free Traffic from Social Marketing

Unlike the way to get free traffic on the website, social networks (social) have a stronger and wider spread.

With this way of finding free traffic sources, you do your affiliate link marketing on major social networking platforms such as: Facebook, YouTube, Instagram, LinkedIn, Snapchat, Pinterest, Twitter, etc.

free traffic trong affiliate marketing
Các nền tảng mạng xã hội luôn là nguồn traffic khổng lồ đề Publisher tiếp cận khách hàng
The purpose is to create content sources that really attract readers, thereby helping you gain free traffic to your website, customers will reach and increase conversion rates if the product/service is suitable. suit them.
Basically, you can earn free traffic on social networks through Livestream, create and share article content, develop fan pages, groups, share videos, ..
So, social is the platform to help you find a completely free, quality traffic source that when doing affiliate marketing should not be missed.

Become a social media influencer (Influencer/KOL)

Basically, this is also a form of Social Marketing.
But when you become a KOL (Key Opinion Leader – an influencer in a certain field) or an Influencer (influencer) and are active on social networks such as Facebook, Instagram, Youtube, etc., you will earn money. Get an extremely large source of free traffic.
traffic when doing affiliate marketing
The trend of making KOLs and Influencers look for unbelievable traffic sources

Because once you are famous and have a large following, every post, video on social networks or sharing a website/blog link will also reach an unbelievable source of traffic.

Moreover, becoming a KOL or Influencer means you can access affiliate marketing or Influence campaigns from businesses that bring a richer source of income.



With what Free Traffic is, it can be seen that when doing affiliate marketing, there will be a lot of free traffic sources for Publishers to apply to find customers.

It is important that you have a specific strategy to not waste any traffic sources.

However, if you want to reach a large traffic source quickly, you can learn Paid Traffic right below.


What is Paid Traffic?

After understanding what Free Traffic is? Then Paid Traffic will be the opposite of Free Traffic that you have to spend money to find traffic to your website/blog, sales channel when doing affiliate marketing.

What is Paid Traffic?
Paid Traffic is a source of traffic that you have to spend money to get

More specifically, this is a source of traffic through paying PPC (Pay-Per-Click) advertising fees such as Facebook Ads, Google Ads, Zalo Ads, Native Ads, Bing Ads, Coc Coc Ads, Instagram Ads, etc.

Instead of having to spend a lot of time to SEO the website, struggling to create content to rank at the top of Google, spending money to run Google Ads also helps you to get to the Top faster.


After understanding what is Free traffic? What is Paid Traffic? So as a Publisher, which type of traffic should be better to do affiliate marketing?

Let us answer in more detail!

Using Paid traffic or Free traffic: which is better when doing Affiliate?

When you understand what Free traffic is and what Paid Traffic is, any type of traffic will help you reach customers when doing affiliate marketing.

However, each type of traffic has certain advantages and disadvantages, as well as depending on each Publisher itself with different investment capital and experience to choose from.

What are the advantages and disadvantages of using Free Traffic?

I will take an example:

If you use the free traffic channel by building a personal website/blog and developing it in the form of SEO.

The advantage of this method is that it does not cost too much to build, when you will mainly make it with “rice”.

But! This traffic will not be completely free as we think.

Because to be able to SEO a website and own free traffic sources, we also need to spend time, effort and a little money to achieve those things.

free traffic there
Sources of free traffic often save budget, long-term stability

In addition, the advantage of this way of earning traffic is the ability to maintain stable traffic and receive traffic passively.

Because when you have SEO on top of the article, it can still keep that position in the future and you will still get free traffic from this source without spending too much time, effort and money. .

However, the disadvantage of this free traffic channel is that it is not easy to achieve good growth results on Google, it takes a lot of time.

Not to mention, free traffic sources will often limit your ability to reach the right target customers.

Although SEO is on the TOP, not all potential customers always use this sales channel.

What are the advantages and disadvantages of Paid Traffic?

In contrast to the advantages and disadvantages of Free Traffic, Paid Traffic will overcome the disadvantages of Free Traffic in terms of faster system growth time, targeting the right target customers as well as easily converting traffic into targeted customer.

What is free traffic?The amount of traffic you get is proportional to the amount of money you spendBecause with this form, you can completely control the amount of traffic that you spend money to buy, as well as the audience you want to target.

Through a number of platforms such as Google, Facebook, etc., you can completely customize your customer group based on their demographics or behavior.

At the same time, you can also earn traffic in a short time instead of passively waiting like free traffic.

As for how to earn traffic from paying, it all depends on the amount of money you spend to achieve the desired results. That is also the downside.

Because the price of not spending time and effort is having to spend a lot of money to attract potential customers.

In particular, at a time when paid traffic is saturated, along with the strict policies of advertising platforms, the costs are huge.

If you do not have the right strategy, with the necessary skills, it is difficult to balance the profits and costs for each of your affiliate marketing campaigns.

General conclusion

At this point, you can probably understand that what are the advantages and disadvantages of free traffic or what is paid traffic? Both types of traffic have different strengths and weaknesses.

So, you can completely try each method to choose the most suitable and optimal Affiliate for yourself.


In my opinion, for inexperienced Publishers who do not have much capital, focusing on free traffic sources is the best choice.
Although it takes a lot of time and effort to build, it will bring more sustainable value not only in the present and in the future.
Because the characteristics of doing affiliate marketing do not depend only on the source of traffic. Because traffic is just a general step to help you easily imagine how to do affiliate marketing.
Besides, it also depends on many factors such as: Product, product price, market, marketing experience, ..
So, what do I hope for with free traffic information? What is paid traffic, everyone can choose the appropriate traffic source to optimize the profit earned after each affiliate marketing campaign.

See also : What is a niche site? How to build a niche site?

Final. Thank you everyone for following Digital By Rick, if you feel this article brings many benefits to everyone, do not hesitate to share, as well as look forward to our upcoming latest Affiliate knowledge.